Bryce Goff Brings Passion and Experience to Executive Director Role

Bryce Goff assisting with Hurricane Harvey relief efforts
Bryce Goff (right) served as part of the Red Cross team in Texas following Hurricane Harvey. 

The American Red Cross is pleased to announce that Bryce Goff has been named Executive Director for of the American Red Cross Serving South Central Illinois.

The South-Central Illinois Chapter serves more than 1.1 million residents in a 43-county area—providing vital services including disaster relief, health and safety classes, blood collection and assistance to military members and their families. The South Central Chapter is one of three chapters in the American Red Cross Central and Southern Illinois Region.

Goff previously served as Volunteer Services Officer for the American Red Cross Central and Southern Illinois Region. In his new role, as executive director, Goff will work closely with the Red Cross Board of Directors, community leaders, more than 560 volunteers and the local and regional staff to enhance Red Cross service delivery and strengthen the volunteer and donor base in the South Central Chapter.

“As we conducted a search for a new executive director for the South Central Chapter— Bryce Goff was a clear choice,” said Lyn Hruska. “He is an emerging nonprofit leader with an extraordinary ability to build strong relationships across corporate, government and non-profit sections. Bryce’s thoughtful and inclusive leadership style, strong commitment to Red Cross values and principles, and a desire to empower others will lead to innovation and growth for the Red Cross in the South Central Chapter.”

Prior to joining the Red Cross, Goff worked in education and healthcare, including serving as Strategic Communications Manager for an international school based in Hong Kong. Goff and his family spent three years in Hong Kong immersed in the culture. This international experience helped nurture Goff’s desire for diversity and inclusiveness, which he brings to the workplace. He previously served in a leadership role as the Director of Recovery and Resilience with the Illinois Mental Health Collaborative based in Springfield.

Goff enjoys family time with his wife and their three children and his hobbies include fishing, kayaking and playing guitar.


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